Presidential Campaign and Candidates


Lyndon B. Johnson for President 1964 Campaign Brochure

Lyndon B. Johnson AND Hubert Humphrey ĎFor The USAí



For Strength

Lyndon B. Johnson and Hubert Humphrey worked together long and closely to strengthen America at home and abroad - to build our moral, diplomatic, military and economic strength.


As a member first of the House and then of the Senate Armed Services Committee, - as Chairman of the Preparedness Subcommittee and as first Chairman of the Space Committee of the Senate, Lyndon B. Johnson is rightly considered one of the veteran architects for two and a half decades of this nationís unparalleled and unsurpassed military strength.


As Majority Whip of the Senate for the past four years, Hubert Humphrey has given of his immense energy to secure the passage of the legislation needed to build and maintain that strength.


But Lyndon B. Johnson and Hubert Humphrey both know, as their fellow Americans know, that military strength is not enough. They have worked tirelessly to strengthen our representation abroad, to create and guide the Peace Corps, to enact and to implement policies of expanded foreign trade, to assure peace, and, in the millions of miles both have traveled throughout the world, to bring to people everywhere a more vivid picture of America.


And both men - President Johnson in the White House, and Senator Humphrey from his vantage-point on the Senate Government Operations Committee - have made every possible effort to keep the nation fiscally strong by seeing to it that while needed programs were not ignored, the nation received a dollarís worth for every dollar spent.



Lyndon B. Johnson and Hubert Humphrey represent the responsibility which is so vital in the nuclear age.


            As they have worked tirelessly for increased and more balanced military preparedness, so have they worked for greater national security through supervised arms control and an end to nuclear testing in the atmosphere.

            As they have worked for a tax cut for the nationís citizens, so have they worked for economy in government and a tight control on the number of federal employees and government expenditures.

            As they have worked for full employment, so have they worked for the kind of educational opportunities which will train our citizens for the tasks of tomorrow as well as today.

            As they have worked for freer international trade, so have they worked to give large and small

            American industry greater opportunity for competitiveness in world markets.


Both men have fought in deed and word for the principle that every Americanís Constitutional rights, and respect for law and order by every American, must be more perfectly attained if America is to fulfill her promise.

Both men know that this nation requires leadership in 1964 which does not leap to simple, impulsive solutions to complex, difficult problems. They know that it is possible to be prudent yet not afraid to - seek 20th century answers to 20th century challenges.



The sense of compassion is perhaps the signal quality which makes the Johnson-Humphrey team right for America.


They know the need for strength, they know the need for responsibility.

But they know, as few Administrations in our countryís history have known, that it is the nationís attitude toward the weak and helpless, the poverty-stricken and the disadvantaged, the aged and the infirm, which truly tests the American character.


Compassion is at the heart of programs for the Great Society which help provide education for those who cannot afford it . . . which seek greater opportunity for those denied it because of race, national origin, age, sex or religion . . . which give better health care for the poor and aged . . . which clear slums and provide decent housing . . . which aid depressed areas and retrain workers . . . which fight juvenile delinquency and school dropouts. . . which redevelop rural communities so important to the fabric of our society . . . which liberalize our immigration laws.


Lyndon B. Johnson and Hubert Humphrey stand for the principle that this nation is not the property of any political party, special interest, or class. They seek to unite rather than divide. Their program is to give every person an opportunity to lead a useful, free and full life.


Schooled in hardship

Lyndon B. Johnson and Hubert Humphrey have known the face and feel of hardship.

Lyndon B. Johnson labored with his hands in the fields of Texas and California. His War Against Poverty is a war against an old, familiar and personal adversary. He fought in that war while working his way through school and later as National Youth Administrator for Texas in the 1930ís.

He has known hardship, but not despair. From the farmhouse on the Pedernales River to the austere frontier of outer space, Lyndon B. Johnson has faced every challenge with the courage and optimism that enabled Americans to take a continent and build a new world.

Hubert Humphrey saw the depression years wipe out small farmers and businessmen - his friends and neighbors - beset by economic forces beyond their control.

Forced by poverty to leave the University of Minnesota in his sophomore year, he worked in his fatherís South Dakota pharmacy but did not give up his efforts to complete his education. Married and. with a growing family, he worked long hours at lunch counters and at odd jobs to earn his own way. Those hard years remain a vivid memory in Hubert Humphreyís mind and heart. After six years, he won his Masterís degree from Louisiana State University.

To those today beset by poverty and hardship, both Lyndon B. Johnson and Hubert Humphrey offer an understanding of peopleís needs born of experience.


Trained for leadership

Lyndon B. Johnson and Hubert Humphrey have spent years of preparation for national leadership.

Lyndon B. Johnson, as a student at Southwest Texas State Teachers College, as a school teacher, as secretary for a Texas Congressman, as National Youth Administrator for Texas, as a member of the House of Representatives and Senate, and as Vice President of the United States, has spent his life serving his countrymen.

Hubert Humphrey first came to national prominence in the 1940ís when, as reform mayor of Minneapolis, he cleaned up entrenched rackets and drove Communists and fellow-travelers from the Minnesota Democratic Farmer-Labor Party. He came to the Senate with Lyndon B. Johnson in 1948 and steadily undertook increased responsibilities of Congressional and national leadership. Since 1961 he has been Senate Majority Whip and a prime mover for the Administrationís legislative program.

Lyndon B. Johnson and Hubert Humphrey know our hopes because they share them.

They know our frustrations because they have helped conquer them.

They know our aspirations because in so many ways they embody them.

Their school of practical learning has been America - their curriculum, an active and productive public life.


Devoted to public service

Lyndon B. Johnson and Hubert Humphrey in 1964 bring to the American people a team tested and proven in years of dedicated public service.

Lyndon B. Johnson entered the Congress of the United States in 1937. The people of Texas sent him to the United States Senate in 1948. His colleagues chose him as minority and then majority leader of the United States   Senate, where for eight years he led the Senate in a path of responsible and constructive statesmanship. From January 20, 1961, to November 22, 1963, as chairman of the National Aeronautics and Space Council, of the Presidentís Committee on. Equal Employment Opportunity and of the Peace Corps Advisory Council, and as a working member of the National Security Council, he made the Vice Presidency a new instrument of national achievement.

And in a time of grief and heartbreak for the nation and the world, last November 22, Lyndon B. Johnson gave us strength and courage and steadfastness when he assumed the nationís leadership.

Hubert Humphrey is personally identified with a major share of important national legislation of the past several years. He introduced the bills which created the Arms Control and Disarmament Agency, The Peace Corps, The Food Stamp Program, The Food for Peace Program, The National Defense Education Act, The Humphrey-Durham Drug Regulation Act and the International Health Act. His untiring leadership aided Senate ratification of the Nuclear Test Ban Treaty and passage of the Civil Rights Act.


A Team to vote for on November 3


The stakes are too high for you to stay home


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